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By now you probably have watched the video on our Facebook page where Dr. Lenz and our team jumped into a pool full of ice water. Or you
might have seen the internet taken over by videos of people dumping buckets of
ice water on their heads. The viral movement was created in order to spread
awareness about ALS, Amyotrophic Lateral Sclerosis.
The ice bucket challenge took social media by storm with
everyone, including your favorite celebrities, participating. The way it works
is you get a bucket of ice water, pour it on your head and post the video on
social media challenging others to do the same. If the person does not accept
the challenge they must then donate to an ALS associated charity.
The craze is for a good cause bring awareness to a rarely
talked about disease. Amyotrophic Lateral Sclerosis, also referred to as Lou
Gehrig’s disease, is a condition that affects nerve cells in the brain and
spinal cord. The progressive degeneration of motor neurons eventually leads to
death.
Today the challenge has been able to raise nearly 88.5 million
dollars (reported by Huffington Post), with the association gaining 1.9 million
new donors.
To learn more about ALS, how to donate and more visit the
ALS Association official site ALSA.org
Watch our Ice Bucket Challenge Video here
Watch our Ice Bucket Challenge Video here